"Talking is Teaching: Talk, Read, Sing" is a public awareness and action campaign that helps parents recognize their power to boost their children’s early brain and vocabulary development through simple, everyday actions - like describing things while walking outside, or singing songs together during bath time. Using books, parent videos, text messaging, social media, and information from expert partners, Talking is Teaching empowers parents and caregivers with fun and easy ways to improve their babies' learning.

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Our campaign works in three ways: